The significance of the colorist has increased in the digital era. Advertising, music videos and cinema movies on a digital basis are often processed by colorists to a very large extent. On the one hand it is necessary to adjust the colors and moods of individual scenes which have been shot at different times and places. But color-grading also has an important creative and artistic aspect: the creation of a unique style or a distinctive “look & feel” and achieving the mood desired by the director.